Short Case Study of Chatroulette. How Giants are Formed. And Rise of the New Voice in Marketing and Media.

Andrey Ternovskiy borrowed $10,000 or so, and created the newest form of marketing platform. Andrey Ternovskiy was 17 year old when he created Chatroulette. He is Russian and he is supposed to be high-school student.

Chatroulette is an example of creativity and luck working together in favor of unknown but positive factors. Chatroulette connects you to randomly selected stranger online who would have his or her online webcam. The conversation begins and it leads to thousands of the people talking together and seeing each other without disclosing the true identity of either parties.

Now comes, the money. The advertisements are served to each of the user online. And when you look at the established user base which is online always, the revenues are real big.  According to an estimate, it has more than 1.5 million registered users. At one point of time, more than 35,000 users are online. It is sweet and exciting for the companies to see such a size of audiences on single site at one time.

So, truly, you are Welcome to the world of Chatroulette! and the same goes for the advertisers and ad networks. There are 4 networks which are serving ads. The language of Chatroulette is blablablabla and these simple but meaningless words created the newest marketing platform.

Andrey Ternovskiy has been interviewed by the leading magazines and newspapers all over the world. His online venture has found the air-time on major media networks and subsequently featured in many news channels.

What made this site so much successful. It has simple interface without confusing you. You get to the page and start talking to someone without wait.  It is early success for 17 year old Andrey Ternovskiy and has his own time of glory till a new online competitor emerges.

Success of Chatroulette is surely inspiring in the world of chaos where you find the random selection of the survivors and the successful ventures.