iTokk has made important announcement as it is entering into mobile advertisement sector with new offer. Advertisement would be served to the users through its own network. The press release points to the fact that already 2011 advertisers have signed up for the services.

Mobile networks are the newest mediums to serve the ads to users. Generally people get the ads in the form of SMS and MMS these days. The value proposition is that user’s mobiles are fully capable of displaying colorful ads. Almost every third user has the phones which are internet enabled. The framework needs to make itself fully capable of delivering the content to phone users without charging them for data usages. In any case if a company pushes unsolicited content to any user, the data carrier charges must be compensated either by the offering company or by its clients.

Your phone would become a device like Fax machine which can be used by anyone to send and push the content to your device. Like decades before and even now, thousands of the people get advertisements delivered to them over the fax. The same way, mobile network operators and carriers are going to use the facilities of modern times.

According to iTokk, users will be able to opt-in and opt-out for advertisements which are going to be delivered to them.